Unlock the full potential of WhatsApp for your business with free access to the official Business API. Send bulk messages, automate conversations, and scale your customer engagement.
Online • Ready to scale
Hi! I'm interested in your products. Can you help me?
2:30 PMHello! Thanks for your interest. I'm an automated assistant. Let me help you find what you're looking for! 🤖
2:30 PM ✓✓What are you interested in?
The WhatsApp Business API is an advanced messaging solution that lets businesses send and receive WhatsApp messages at scale, automate customer interactions, and integrate WhatsApp with their CRMs, chat apps, and sales and marketing tools.
With Msgro's all-in-one WhatsApp marketing platform, you can access the official WhatsApp API without writing a single line of code. The best part? Msgro charges 0% markup on API usage, so you only pay for what you use.
Here are all the things you can do with the official WhatsApp Business API using Msgro
Broadcast WhatsApp messages to thousands of contacts in one go. Ideal for promotions, announcements, and product updates.
Trigger messages when users sign up, make a purchase, or abandon a cart to keep them engaged and moving through the funnel.
Set up chatbots to answer FAQs, qualify leads, and schedule appointments—no coding or development experience required.
Automatically capture contacts from click-to-WhatsApp ad clicks, segment them for future outreach, and engage with personalized follow-ups.
Connect WhatsApp to your CRM, e-commerce platform, or helpdesk to sync contacts, manage conversations, and trigger automated messages.
Get real-time insights on delivery rates, template performance, and click-through rates for your bulk broadcast campaigns to optimize ROI.
Here's a side-by-side comparison to help you choose the right solution
| Feature | WhatsApp Business App | WhatsApp Business API |
|---|---|---|
| Bulk Messaging |
Limited
Broadcast to up to 256 contacts at once
|
Unlimited
Send messages to unlimited users
|
| Automated Messages |
Basic
Auto-replies for greetings and away messages
|
Advanced
Full automation with workflows and triggers
|
| Chatbots |
Not supported
|
AI-powered chatbots for 24/7 service
|
| Analytics |
Limited
Basic message statistics
|
Detailed
Real-time analytics and reporting
|
| Integrations |
Not supported
|
Seamless integration with CRM, e-commerce, etc.
|
| Multi-Agent Support |
Limited
Up to 5 devices (1 phone + 4 linked devices)
|
Unlimited
Multiple agents with role-based access
|
We're the only platform that allows you to access WhatsApp API in multiple different ways
Get access to the WhatsApp Business API by setting up your number using our embedded signup flow and onboard to the API the standard way. This method is simple and recommended for most businesses.
Get access to the WhatsApp Business API by generating your own custom WhatsApp API credentials on the Meta Developers portal. This method is recommended for technical users with more advanced needs.
Honest feedback from businesses using Msgro's WhatsApp Business API
Marketing Director, TechCorp
"Msgro is a perfect tool if you are planning to use it for running WhatsApp marketing campaigns or sending transactional messages. The API integration was seamless and we saw immediate results."
Co-founder, E-commerce Plus
"I have been using Msgro for the past 6 months for my eCommerce store. I am able to manage contacts, create message templates, segment users, and connect with third party APIs all within the same dashboard. Definitely recommended!"
Founder, Digital Solutions
"We have been using Msgro for the past year. Nice product! A quick and automated response brings in a feeling of completeness to our customer experience. It just works perfectly every time."
Get answers to common questions about WhatsApp Business API